Beth Berry (Dockins) is a 30+ year green industry veteran, pioneering the customer experience in the lawn care industry in the 80’s and progressing to the Director of Customer Service at Scotts LawnService, the fastest growing division of the Scotts Miracle-Gro Corporation (SMG), now part of TruGreen. Currently she is enjoying the position of Vice-President of Technology Solutions for RealGreen Systems of Walled Lake, MI. She has previously held the title of Executive Chairman of the Better Business Bureau of Central OH, serving on many boards including the National Social Media Chair. In October of 2013, she was featured in the New York Times bestselling book – YOUTILITY by Jay Baer where she articulates best practice strategies for Digital Customer Care (Social Media for Customer Care). She is a registered technician in the state of Indiana including Category 8 Mosquito Management and has previously co-owned a turfgrass management company from 2012 – 2016.
She was educated at University of Indianapolis majoring in Education and has been certified at a number of prestigious service excellence academies such as Ritz-Carlton Legendary Service, Disney Institute for Service Excellence, and New York University’s Leading for Engagement and is a Master Certified Trainer for DDI Training Programs, Certified Human Resources Professional, Certified Scrum Project Manager, Google Adword Certified, Certified Speaking Professional for National Speakers Association, Microsoft Certified Application Developer. She has excelled in many executive and operational roles in some of the largest service companies in the United States.
Beth has held several roles streamlining organizational administrative efficiencies resulting in millions of dollars in savings. She is considered a service industry expert in the area of Customer Satisfaction and Improving 3rd Party Satisfaction ratings (BBB, Angie’s List, Social Media outlets), and the author of “Who’s Minding the Lawyers” a consumer savvy guide to hiring a competent attorney.
Beth has been an active board member for National Pest Management Association Technology Committee and Professional Women in Pest Management for the term 2013 – 2017 serving in many capacities on the executive board. Participation on these committees will end 12/31/17. Beth and Real Green were founding members of Project Evergreen; a hands-on initiative that unites green industry professionals with veterans and their families for needed home services while away on active duty. She was a founding executive active in NPMA “Mentor Match” program providing mentoring opportunities across many roles in the pest control industry for both rookie and veteran members. Beth has been a managing member of NPMA Legislative Initiatives for the state of Indiana at a national level.
Beth has three grown children, Maxwell, Oliver and Annabelle. In her free time she enjoys football, snow skiing and attending college gymnastics meets where her daughter Annabelle competes for Indiana University.