Schedule of Events

Lawn & Landscape - Implementing Technology Virtual Conference

Times, sessions and speakers are subject to change. All times noted below are in Eastern Standard Time.

10:00 AM
Welcome Remarks
10:00 AM – 10:45 AM
Automating to Save Time

Mike Callahan is with Callahan Lawn Care, Rochester, New York. Five years ago, Callahan was working 100 hours a week in his business and now is working 5 hours a week. He’ll discuss how he used automation to drastically reduce his hours. He will also explain how he used technology to get buy-in from employees when it came to the company’s mission, vision and values, and how he saved time marketing his business.


10:45 AM – 11:05 AM
Sponsor Presentation - The Digital Transformation of the Green Industry
Sponsored By
11:05 AM – 11:50 AM
The Process Behind Paperless

Ben Collinsworth works with Native Land Design, Austin, Houston and south Texas. Collinsworth’s 15-million company wasn’t operating at peak efficiency, largely because of the amount of paperwork employees had to complete. So, he turned to technology and went paperless. He’ll share the details of how he started this process and onboarded and educated his employees on making the transition.


11:50 AM – 12:10 PM
Sponsor Presentation
Sponsored By
12:10 PM – 12:55 PM
Investing in Results

James Manske is with Elkhorn Lawn Care, Omaha Nebraska. Manske was struggling to keep all of his divisions operating at the margins he wanted. So, he invested in technology upgrades, and now is operating at high margins with less stress. Find out how he used technology to improve routing to improve his company across all of his divisions.


12:55 PM – 1:40 PM
Going Robotic

Justin Crandall is with Robin Autopilot, Dallas, Texas. Crandall is CEO of Robin Autopilot robotic lawn service, but the company's leap into the world of robotic mowers wasn’t an overnight success. Crandall will detail the challenges he faced when first using the mowers, and the steps his company took to address those challenges.


1:40 PM
Closing Comments